Substance is of the utmost importance when building your business, but your image is an outward reflection of your core. That’s why it is vital that your image is an excellent example of what your company stands for, as the John Branca Harvard clip below demonstrates. If you’re looking to create a great business image, here are some tips on how to get started.
Design an Eye-Catching Logo
Your logo will be used on everything from your business cards to your website, and it’s a great place to start delving into the design for your company. Although a logo is typically a small, simple image, the font and colors you use can communicate more than it may initially seem. If you’re on a budget, there are lots of great websites you can use to design your own logo. If you want to invest a little more, you can hire a graphic designer who can discuss the values and function of your company with you to create a design that matches.
Build Your Website
A simple, effective website can tell potential clients what you are about and allow them to see what services you can offer. Consider including a bio and an about page, in addition to testimonials, so people understand what makes you unique. Then, have a clear contact section so people can get in touch with you quickly. Websites can be built for free if you’re just getting started, but professional touches go a long way in showing people that you take your work seriously.
Send the Right Message
Creating your image isn’t all about visuals. To make sure your visuals match what you offer, you need to make sure you’re sending the right message. Integrity and honing in on what is important to you helps narrow your focus, and others will know exactly what they are getting when they work with you. Check out this John Branca Harvard talk for more on creating your brand.
Creating an image is about combining your message with your visuals. First, make sure you spend some time exploring precisely what you are about and what you want to offer. Then, finding visuals to match will be less of a challenge. Once you put it all together, people will be able to clearly identify your company and articulate what you do to other potential clients as well. With a great image, you are one step closer to building the business of your dreams.