April 20, 2024

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Association Of Law

Getting Creative With Lawyers Advice

2 min read

The Importance of Protecting Your Intellectual Property The business owners who are operating a new startup business is caught in its everyday operation. From the new business owners’ perspective, especially the owners of the business in areas of training, speaking and coaching, landing the next deal, paying bills and creating new programs can take the attention. When you are a new owner of a business or when you are new in public speaking, coaching or training industry, here are things that are quite important that you must know about. It is very imperative that you take that moment to consider the importance of intellectual property, despite of the other priorities which you might have at the moment, to protect the intellectual property that could make or break the business which you have. You may do so through registering the trademarks for the logos, names and key brands; the training material copyrights, books and syllabus or through making a patent for an invention, a prototype or a device. The reason why you must protect the intellectual property is to be able to avoid the future costs and the trouble. When you protect your rights to the content as well as the materials that you have made, you minimize any opportunities which others can claim on the intellectual treasures in the future. For example, when you have trademarked your business logo and the business later booms, the future competitors will know that they are going to be sued when they are going to copy your trademarks immediately. This is what creates a barrier to avoid them from doing this. When they would decide to copy off your trademarks, then the legal directive will favor you.
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Another great reason is that you can actually make money from the intellectual property. When you make a treasure of those copyrighted materials and protect with trademarks the brand name you have, you will be able to generate money with those intangible assets through selling the business in the future or through raising capital from the investors when you would expand the business.
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This can also help in solidifying the brand name. The trademarks and the copyrighted materials would represent the competitive advantage your business has over the competitors. Through protecting them, you would lower the chances that the others would lay claim to the intellectual assets which are really yours. The competitors will have to innovate and also work harder to produce something better when they want to diminish the market power of the intellectual properties. These are the main reasons why you should take into consideration protecting the intellectual property even if you are just a new owner of the business. There are really a lot of long-term advantages and you could even have the next intellectual property business that will generate millions of money.

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