Google Penguin’s Newest Update and What You Need to Know
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.
In other words, Google Penguin is a filter for sites that are spamming Google’s search results. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able to detect some methods in use. The Google Penguin filter runs periodically, and in the process catches sites that are routinely spammy, giving the sites a chance to improve their websites until the next time that Google penguin filter runs.
Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.
With the newest release, Google Penguin 4.0 is now made real time, and is a far significant improvement compared to its predecessors. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.
So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.
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